Product and Market Research Analyst |
| Jun. 18, 2018 - Sep. 18, 2018 |
| Location: | Boulder, CO |
| Benefits: | Competitive Compensation Package Plus Benefits |
| Type: | Full Time |
| Department: | Elevations Credit Union |
| Description: | |
| Duties: | Summary/Objective:
The Product & Market Research Analyst is responsible for assisting in the planning and execution of the product lifecycle, including: competitive and market analysis, gathering and prioritizing Product/Service and customer segment requirements, helping define the Product/Service vision/value proposition. The Analyst also drives ongoing market research, including managing the standing Member Council, semi-annual brand awareness surveys and other qualitative and quantitative research as needed.
Major Duties and Responsibilities:
Review of current portfolio and competition to determine strengths, weaknesses, gaps
Evaluation of member, market and organization needs to determine new product and market opportunities in alignment with strategic plan
Aid in development of competitive analysis, including semi-annual competitive deep dive
Manage semi-annual Brand Awareness surveys and ongoing Elevations Member Council surveys
Aid in building Product/Services that meet life stages, segment, and persona needs with the goal of increasing share of wallet
Evaluate and access required secondary research
Build and manage an annual Product/Service review cycle
Build strong rapport with standing Product Launch Team that meets as needed when new Product/Services are being developed (Product Manager, Product/Service Owner, IT, Training, Marketing, Ops, Finance, Corporate Risk, Credit Risk)
Help manage new product launch process including concept, research analysis, development (including test marketing) and launch
Create various ad hoc reporting for executive management decision making. |
| Qualifications: | |
 Email Job to a Friend! |
 |
